is a number of people who are representative of a study's population
is the process of systmatically collecting, recording, analyzing, and presenting data related to market goods and services
Catalogs or magazines
the path the product takes using intemediaries or people or services in the middle of a transaction between the producer and consumer
is published data that have been collected for some other purpose
Secondary data can acutally answer all or part of a research problem or question
infomercials, HSN channel
marketing activites to sell products directly to customers through the use of a customer database
experiment, observation, and survey
They bring buyers and seller together for a fee
you must decide how to locate those people who are part of your study's population
is a process of collecting data from one or more databases and looking for relationships among the data
to obtain information without leaving our homes and to purchase merchandise anywhere in the world
is a study that counts everyone in the research population
Identify the problem
Market segmentation
Telephone sales, print, television, e-mail, or internet
What is an indirect channel?
How is television used for direct marketing?
What is secondary research?
Name one of the direct marketing activities?
Why is secondary before primary research?
What is a census?
What are three types of primary research?
What is one thing that data mining is used to find?
What are wholesalers?
What is data mining?
What does internet allow you to do?
What is a sample?
What is the first step in the research process?
What else must you determine besides the size of the sample?
What is market research?
What is print media?
What do agents do?
What does direct marketing involve?
