| The Internet | Digital Gaming | Advertising | Public Relations | Random Category |
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| Final Question | ||||
HTML stands for what?
HTML stands for what?
Hypertext markup language
Which invention brought the Internet to mass audiences?
Which invention brought the Internet to mass audiences?
Web Browsers
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
The Communications Decency Act of 1996
Which two developments were key to the Internet's marketability?
Which two developments were key to the Internet's marketability?
Microprocessors and fiber-optic cable
Why did AOL begin losing customers in the early 2000s?
Why did AOL begin losing customers in the early 2000s?
It couldn't keep up with the advent of broadband Internet connections.
Until 2009, the best-selling video game of all time was what?
Until 2009, the best-selling video game of all time was what?
Super Mario Bros
One of the most overlooked areas of online gaming is what market?
One of the most overlooked areas of online gaming is what market?
The Children's Market
Angry Birds is an example of a(n) ______ game.
Angry Birds is an example of a(n) ______ game.
Casual
The most well-known developer and publisher of games for mobile devices is ______.
The most well-known developer and publisher of games for mobile devices is ______.
Rovio
What percentage of U.S. gamers is found to be addicted?
What percentage of U.S. gamers is found to be addicted?
8.5 Percent
Who earns the most online advertising revenue
Who earns the most online advertising revenue
Google
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
P. T. Barnum
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
Department stores
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
Advertising
What advantage does smartphone advertising have over Internet advertising?
What advantage does smartphone advertising have over Internet advertising?
Smartphone ads can be tailored to a specific geographic location or user demographic.
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
AT&T
A pseudo-event is ______.
A pseudo-event is ______.
Any Activity Held For The Sole Purpose Of Getting Media Coverage
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
Edward Bernays
Ivy Ledbetter Lee believed that facts were what?
Ivy Ledbetter Lee believed that facts were what?
Were Elusive And Malleable, Begging To Be Forged And Shaped
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
Propaganda
The game industry, as represented by the Electronic Software Association, organizes games by what?
The game industry, as represented by the Electronic Software Association, organizes games by what?
Gameplay
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
Earned media
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
Lobbying
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
Snob-appeal approach
What does the term digital divide refer to?
What does the term digital divide refer to?
The ability of the rich to have access to the latest information technology while the poor do not.
In advertising, what is the association principle?
In advertising, what is the association principle?
A Method of Persuasion That Links a Product with a Setting, Person, Cultural Concept, Or Positive Feeling
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