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HTML stands for what?
View Answer
HTML stands for what?
Hypertext markup language
Which invention brought the Internet to mass audiences?
View Answer
Which invention brought the Internet to mass audiences?
Web Browsers
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
View Answer
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
The Communications Decency Act of 1996
Which two developments were key to the Internet's marketability?
View Answer
Which two developments were key to the Internet's marketability?
Microprocessors and fiber-optic cable
Why did AOL begin losing customers in the early 2000s?
View Answer
Why did AOL begin losing customers in the early 2000s?
It couldn't keep up with the advent of broadband Internet connections.
Until 2009, the best-selling video game of all time was what?
View Answer
Until 2009, the best-selling video game of all time was what?
Super Mario Bros
One of the most overlooked areas of online gaming is what market?
View Answer
One of the most overlooked areas of online gaming is what market?
The Children's Market
Angry Birds is an example of a(n) ______ game.
View Answer
Angry Birds is an example of a(n) ______ game.
Casual
The most well-known developer and publisher of games for mobile devices is ______.
View Answer
The most well-known developer and publisher of games for mobile devices is ______.
Rovio
What percentage of U.S. gamers is found to be addicted?
View Answer
What percentage of U.S. gamers is found to be addicted?
8.5 Percent
Who earns the most online advertising revenue
View Answer
Who earns the most online advertising revenue
Google
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
View Answer
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
P. T. Barnum
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
View Answer
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
Department stores
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
View Answer
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
Advertising
What advantage does smartphone advertising have over Internet advertising?
View Answer
What advantage does smartphone advertising have over Internet advertising?
Smartphone ads can be tailored to a specific geographic location or user demographic.
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
View Answer
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
AT&T
A pseudo-event is ______.
View Answer
A pseudo-event is ______.
Any Activity Held For The Sole Purpose Of Getting Media Coverage
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
View Answer
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
Edward Bernays
Ivy Ledbetter Lee believed that facts were what?
View Answer
Ivy Ledbetter Lee believed that facts were what?
Were Elusive And Malleable, Begging To Be Forged And Shaped
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
View Answer
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
Propaganda
The game industry, as represented by the Electronic Software Association, organizes games by what?
View Answer
The game industry, as represented by the Electronic Software Association, organizes games by what?
Gameplay
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
View Answer
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
Earned media
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
View Answer
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
Lobbying
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
View Answer
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
Snob-appeal approach
What does the term digital divide refer to?
View Answer
What does the term digital divide refer to?
The ability of the rich to have access to the latest information technology while the poor do not.
In advertising, what is the association principle?
View Answer
In advertising, what is the association principle?
A Method of Persuasion That Links a Product with a Setting, Person, Cultural Concept, Or Positive Feeling




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