Advertising
Super Mario Bros
It couldn't keep up with the advent of broadband Internet connections.
Hypertext markup language
Web Browsers
Rovio
The Children's Market
Snob-appeal approach
Edward Bernays
Department stores
Microprocessors and fiber-optic cable
Casual
The ability of the rich to have access to the latest information technology while the poor do not.
Propaganda
Any Activity Held For The Sole Purpose Of Getting Media Coverage
P. T. Barnum
Lobbying
Were Elusive And Malleable, Begging To Be Forged And Shaped
AT&T
Earned media
Smartphone ads can be tailored to a specific geographic location or user demographic.
The Communications Decency Act of 1996
Gameplay
8.5 Percent
Google
One of the most overlooked areas of online gaming is what market?
The most well-known developer and publisher of games for mobile devices is ______.
Which two developments were key to the Internet's marketability?
The game industry, as represented by the Electronic Software Association, organizes games by what?
What advantage does smartphone advertising have over Internet advertising?
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
Why did AOL begin losing customers in the early 2000s?
What does the term digital divide refer to?
Ivy Ledbetter Lee believed that facts were what?
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
HTML stands for what?
What percentage of U.S. gamers is found to be addicted?
Who earns the most online advertising revenue
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
Which invention brought the Internet to mass audiences?
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
Angry Birds is an example of a(n) ______ game.
Until 2009, the best-selling video game of all time was what?
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
A pseudo-event is ______.
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
