HTML stands for what?
Which invention brought the Internet to mass audiences?
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional?
Which two developments were key to the Internet's marketability?
Why did AOL begin losing customers in the early 2000s?
Until 2009, the best-selling video game of all time was what?
One of the most overlooked areas of online gaming is what market?
Angry Birds is an example of a(n) ______ game.
The most well-known developer and publisher of games for mobile devices is ______.
What percentage of U.S. gamers is found to be addicted?
Who earns the most online advertising revenue
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus.
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was?
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what?
What advantage does smartphone advertising have over Internet advertising?
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
A pseudo-event is ______.
The first textbook for public relations, Crystallizing Public Opinion, was written by who?
Ivy Ledbetter Lee believed that facts were what?
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______.
The game industry, as represented by the Electronic Software Association, organizes games by what?
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media?
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests?
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique?
What does the term digital divide refer to?
Hypertext markup language
Web Browsers
The Communications Decency Act of 1996
Microprocessors and fiber-optic cable
It couldn't keep up with the advent of broadband Internet connections.
Super Mario Bros
The Children's Market
Casual
Rovio
8.5 Percent
Google
P. T. Barnum
Department stores
Advertising
Smartphone ads can be tailored to a specific geographic location or user demographic.
AT&T
Any Activity Held For The Sole Purpose Of Getting Media Coverage
Edward Bernays
Were Elusive And Malleable, Begging To Be Forged And Shaped
Propaganda
Gameplay
Earned media
Lobbying
Snob-appeal approach
The ability of the rich to have access to the latest information technology while the poor do not.
