The Internet |
#1 |
HTML stands for what? |
Hypertext markup language |
#2 |
Which invention brought the Internet to mass audiences? |
Web Browsers |
#3 |
The U.S. Supreme Court ruled what effort to ban indecent and obscene material on the Web unconstitutional? |
The Communications Decency Act of 1996 |
#4 |
Which two developments were key to the Internet's marketability? |
Microprocessors and fiber-optic cable |
#5 |
Why did AOL begin losing customers in the early 2000s? |
It couldn't keep up with the advent of broadband Internet connections. |
Advertising |
#1 |
Who earns the most online advertising revenue |
Google |
#2 |
Who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and his circus. |
P. T. Barnum |
#3 |
Along with patent medicine companies, another prominent newspaper advertiser in the 1890s was? |
Department stores |
#4 |
The high price of such consumer products as designer jeans and breakfast cereal can be attributed primarily to what? |
Advertising |
#5 |
What advantage does smartphone advertising have over Internet advertising? |
Smartphone ads can be tailored to a specific geographic location or user demographic. |
Public Relations |
#1 |
Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s? |
AT&T |
#2 |
A pseudo-event is ______. |
Any Activity Held For The Sole Purpose Of Getting Media Coverage |
#3 |
The first textbook for public relations, Crystallizing Public Opinion, was written by who? |
Edward Bernays |
#4 |
Ivy Ledbetter Lee believed that facts were what? |
Were Elusive And Malleable, Begging To Be Forged And Shaped |
#5 |
Communication strategically placed, either as advertising or as publicity, to gain support for a special issue, program, or policy is known as ______. |
Propaganda |
Random Category |
#1 |
The game industry, as represented by the Electronic Software Association, organizes games by what? |
Gameplay |
#2 |
A Facebook user endorsing a product or company by clicking 'Like' is an example of what type of media? |
Earned media |
#3 |
What refers to the process of attempting to influence the voting of lawmakers to support a company's or an organization's best interests? |
Lobbying |
#4 |
A company that wants to get consumers to buy a more expensive version of an item, such as fancy bottled water, might try which persuasive technique? |
Snob-appeal approach |
#5 |
What does the term digital divide refer to? |
The ability of the rich to have access to the latest information technology while the poor do not. |