| Mass Communication: A Critical Approach |
| #1 |
The first mass-marketed media products in history. |
What are books? |
| #2 |
These are the two models used to describe high and low culture. |
What are skyscraper model and map model |
| #3 |
A means of communication in the 1950s and 60s vs. today's communication culture. Waiting vs. instant gratification in communication. |
What is water cooler vs spoiler culture? |
| #4 |
Acknowledging paradox is a value of this type of society. |
What is postmodern society? |
| #5 |
The correct order of the history of media for the Western world. |
What is Oral, Scribal/Written, Printing, Electronic, Digital? |
| Radio and Broadcasting |
| #1 |
He invented the Audion tube in 1906. |
Who is Lee DeForest? |
| #2 |
The Communications Act of 1934 created this federal agency, which still regulates broadcasting. |
What is the Federal Communications Commission? |
| #3 |
Produced originally in Chicago, this radio show ran from the late 1920's to the early 1960s, was immensely popular, but presented troubling sterotypes of African Americans. |
What is "Amos 'n' Andy"? |
| #4 |
This 1938 broadcast sent listeners into a panic on the night before Halloween. Title and Director/Voice Actor |
What is "War of the Worlds" by Orson Welles? |
| #5 |
He created FM radio, fought about it with David Sarnoff for years, and tragically jumped from a hotel window in 1954. |
Who is Edwin Armstrong? |
| Marshall McLuhan and internet/Infrastructure |
| #1 |
As his main contribution, Marhsall McLuhan said the media is this. |
What is "the message"? |
| #2 |
This what we call the point when a critical number of people gain access to a medium and make it part of their lives. |
What is Mass Adoption? |
| #3 |
McLuhan used these terms, not to describe your kitchen faucet, but to describe whether a medium was "high defintiion" or "low definition." |
What is "hot" and "cool"? |
| #4 |
Where we store our data and information when we don't want to store it on a single home or office computer..."keep looking up" |
What is The Cloud? |
| #5 |
This is what "URL" stands for. |
What is "Uniform Resource Locator"? |
| Television and Cable |
| #1 |
This early innovation in TV technology is the forerunner of the TV picture tube. |
What is the cathode ray tube? |
| #2 |
The kind of TV programming was known for setting a tone of low ethical standards. |
What is the Quiz Show Era of early TV? |
| #3 |
Who is credited with the first electric picture transmission? |
Who is Philo Farnsworth? |
| #4 |
This targets media to specific segments of the audience. |
What is Narrowcasting? |
| #5 |
TV is referred to as the _______________ screen in reference to which devices consumers use to view media content, while movies are the ___________________ screen, and smart phones and iPads are the ___________________ screen. |
What is second, first and fourth? |
| Books and the Power of Print |
| #1 |
What is the first material used for paper? |
What is Papyrus? |
| #2 |
In the Middle Ages, these books were made for wealthy clients and were made from leather, embossed with gold and silver and were highly decorated. |
What are Illuminated manuscripts? |
| #3 |
This borrows writing tactics from creative writing. |
What is Literary journalism? |
| #4 |
Political sensors sought to banish these "dangerous" books. (Name One) |
What is The Autobiography of Malcolm X, Das Kapital, The Satanic Verses |
| #5 |
By 2013 e-books accounted for 38 percent of adult fiction sales in the United States. What are the pros of e-publishing? |
E-publishing keeps publishing and distribution costs low and enables authors to sidestep traditional publishers. |
