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1013 Exam 1 Spring2017

Mass Communication: A Critical Approach Radio and Broadcasting Marshall McLuhan and internet/Infrastructure Television and Cable Books and the Power of Print
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The first mass-marketed media products in history.
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The first mass-marketed media products in history.
What are books?
These are the two models used to describe high and low culture.
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These are the two models used to describe high and low culture.
What are skyscraper model and map model
A means of communication in the 1950s and 60s vs. today's communication culture. Waiting vs. instant gratification in communication.
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A means of communication in the 1950s and 60s vs. today's communication culture. Waiting vs. instant gratification in communication.
What is water cooler vs spoiler culture?
Acknowledging paradox is a value of this type of society.
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Acknowledging paradox is a value of this type of society.
What is postmodern society?
The correct order of the history of media for the Western world.
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The correct order of the history of media for the Western world.
What is Oral, Scribal/Written, Printing, Electronic, Digital?
He invented the Audion tube in 1906.
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He invented the Audion tube in 1906.
Who is Lee DeForest?
The Communications Act of 1934 created this federal agency, which still regulates broadcasting.
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The Communications Act of 1934 created this federal agency, which still regulates broadcasting.
What is the Federal Communications Commission?
Produced originally in Chicago, this radio show ran from the late 1920's to the early 1960s, was immensely popular, but presented troubling sterotypes of African Americans.
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Produced originally in Chicago, this radio show ran from the late 1920's to the early 1960s, was immensely popular, but presented troubling sterotypes of African Americans.
What is "Amos 'n' Andy"?
This 1938 broadcast sent listeners into a panic on the night before Halloween. Title and Director/Voice Actor
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This 1938 broadcast sent listeners into a panic on the night before Halloween. Title and Director/Voice Actor
What is "War of the Worlds" by Orson Welles?
He created FM radio, fought about it with David Sarnoff for years, and tragically jumped from a hotel window in 1954.
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He created FM radio, fought about it with David Sarnoff for years, and tragically jumped from a hotel window in 1954.
Who is Edwin Armstrong?
As his main contribution, Marhsall McLuhan said the media is this.
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As his main contribution, Marhsall McLuhan said the media is this.
What is "the message"?
This what we call the point when a critical number of people gain access to a medium and make it part of their lives.
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This what we call the point when a critical number of people gain access to a medium and make it part of their lives.
What is Mass Adoption?
McLuhan used these terms, not to describe your kitchen faucet, but to describe whether a medium was "high defintiion" or "low definition."
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McLuhan used these terms, not to describe your kitchen faucet, but to describe whether a medium was "high defintiion" or "low definition."
What is "hot" and "cool"?
Where we store our data and information when we don't want to store it on a single home or office computer..."keep looking up"
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Where we store our data and information when we don't want to store it on a single home or office computer..."keep looking up"
What is The Cloud?
This is what "URL" stands for.
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This is what "URL" stands for.
What is "Uniform Resource Locator"?
This early innovation in TV technology is the forerunner of the TV picture tube.
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This early innovation in TV technology is the forerunner of the TV picture tube.
What is the cathode ray tube?
The kind of TV programming was known for setting a tone of low ethical standards.
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The kind of TV programming was known for setting a tone of low ethical standards.
What is the Quiz Show Era of early TV?
Who is credited with the first electric picture transmission?
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Who is credited with the first electric picture transmission?
Who is Philo Farnsworth?
This targets media to specific segments of the audience.
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This targets media to specific segments of the audience.
What is Narrowcasting?
TV is referred to as the _______________ screen in reference to which devices consumers use to view media content, while movies are the ___________________ screen, and smart phones and iPads are the ___________________ screen.
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TV is referred to as the _______________ screen in reference to which devices consumers use to view media content, while movies are the ___________________ screen, and smart phones and iPads are the ___________________ screen.
What is second, first and fourth?
What is the first material used for paper?
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What is the first material used for paper?
What is Papyrus?
In the Middle Ages, these books were made for wealthy clients and were made from leather, embossed with gold and silver and were highly decorated.
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In the Middle Ages, these books were made for wealthy clients and were made from leather, embossed with gold and silver and were highly decorated.
What are Illuminated manuscripts?
This borrows writing tactics from creative writing.
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This borrows writing tactics from creative writing.
What is Literary journalism?
Political sensors sought to banish these "dangerous" books. (Name One)
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Political sensors sought to banish these "dangerous" books. (Name One)
What is The Autobiography of Malcolm X, Das Kapital, The Satanic Verses
By 2013 e-books accounted for 38 percent of adult fiction sales in the United States. What are the pros of e-publishing?
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By 2013 e-books accounted for 38 percent of adult fiction sales in the United States. What are the pros of e-publishing?
E-publishing keeps publishing and distribution costs low and enables authors to sidestep traditional publishers.
These are the five steps of the critical process.
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These are the five steps of the critical process.
What are description, analysis, interpretation, evaluation and engagement?




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