| Mass Communication | ||
| #1 |
This person invented movable type which allowed the book to become mass produced? |
Johannes Gutenberg |
| #2 | What is the most profitable company of the digital age so far? |
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| #3 | The mass media have passed through which five historical stages? |
Oral, Manuscript, Print Revolution, Electronic Era, Digital Era |
| #4 | When consumers choose or shape media messages that fit their own values and viewpoints it's called what? |
Selective Exposure |
| #5 | In the nineteenth century, what did critics feel might create havoc? |
Higher Literacy Rates |
| Newspapers | ||
| #1 | What was the first newspaper produced in North America? |
Publick Occurrences |
| #2 | Where did the term yellow journalism originated from? |
The Yellow Kid comic strip |
| #3 | Newspaper trend that began in the late 1800s stressing profit and featuring human-interest stories, crime news, and large headlines was called what? |
Yellow Journalism |
| #4 | - What was the North Star newspaper and who published it? |
Antislavery newspaepr published by Fredrick Douglass |
| #5 | These newspaepr workers handle all sorts of stories that might "break" in a day |
General assignment reporters |
| Magazines | ||
| #1 | The top children's magazine in 2014 was what? |
Highlights for children |
| #2 | This magazine succeeded, in part, because it was readily available at the nation's supermarket checkout lines? |
TV Guide |
| #3 | What kind of magazines were published in America throughout the nineteenth century? |
SPecialized Magazines |
| #4 | Who criticized magazine journalists who exposed corruption in government & business, what were they called? |
Teddy Roosevelt, Muckrakers |
| #5 | Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to what? |
A nude calendar foldout of Marilyn Monroe |
| Books | ||
| #1 | What is the category of books sold to the general reader? |
Trade Books |
| #2 | The Chinese were printing books using what before Gutenberg printed his Bible using movable type? |
Strips of wood and Bamboo |
| #3 | What is the best selling book of all time? |
The Bible |
| #4 | What is the oldest printed book still in existence? |
Wang Chieh's Diamond Sutra |
| #5 | Numerous books became best-sellers after their authors appeared on what TV show? |
Oprah |
| Random | ||
| #1 | One contribution of _________ was transforming information into a commodity? |
The telegraph |
| #2 | Who were the two publishers most associated with yellow journalism in the late 1800s? |
Jospeh Pulitzer & William Randolph Hearst |
| #3 | Who wrote History of the Standard Oil Company, first serialized in McClure's magazine? |
Ida Tarbell |
| #4 | Who made one of the first portable electronic reading devices? |
Sony |
| #5 | Which magazines have the largest circulations of any U.S. magazines? |
AARP Bulletin & AARP The Magazine |
| Final Question | |
What are the four stages in the emergence of a new mass medium? |
1. Emergence/Novelty Stage
2. Entrepreneurial Stage
3. Mass Medium Stage
4. Convergence Stage |
