| Mass Communication | Newspapers | Magazines | Books | Random |
| 10 | 10 | 10 | 10 | 10 |
| 20 | 20 | 20 | 20 | 20 |
| 30 | 30 | 30 | 30 | 30 |
| 40 | 40 | 40 | 40 | 40 |
| 50 | 50 | 50 | 50 | 50 |
| Final Question | ||||
This person invented movable type which allowed the book to become mass produced?
This person invented movable type which allowed the book to become mass produced?
Johannes Gutenberg
What is the most profitable company of the digital age so far?
What is the most profitable company of the digital age so far?
The mass media have passed through which five historical stages?
The mass media have passed through which five historical stages?
Oral, Manuscript, Print Revolution, Electronic Era, Digital Era
When consumers choose or shape media messages that fit their own values and viewpoints it's called what?
When consumers choose or shape media messages that fit their own values and viewpoints it's called what?
Selective Exposure
In the nineteenth century, what did critics feel might create havoc?
In the nineteenth century, what did critics feel might create havoc?
Higher Literacy Rates
What was the first newspaper produced in North America?
What was the first newspaper produced in North America?
Publick Occurrences
Where did the term yellow journalism originated from?
Where did the term yellow journalism originated from?
The Yellow Kid comic strip
Newspaper trend that began in the late 1800s stressing profit and featuring human-interest stories, crime news, and large headlines was called what?
Newspaper trend that began in the late 1800s stressing profit and featuring human-interest stories, crime news, and large headlines was called what?
Yellow Journalism
- What was the North Star newspaper and who published it?
- What was the North Star newspaper and who published it?
Antislavery newspaepr published by Fredrick Douglass
These newspaepr workers handle all sorts of stories that might "break" in a day
These newspaepr workers handle all sorts of stories that might "break" in a day
General assignment reporters
The top children's magazine in 2014 was what?
The top children's magazine in 2014 was what?
Highlights for children
This magazine succeeded, in part, because it was readily available at the nation's supermarket checkout lines?
This magazine succeeded, in part, because it was readily available at the nation's supermarket checkout lines?
TV Guide
What kind of magazines were published in America throughout the nineteenth century?
What kind of magazines were published in America throughout the nineteenth century?
SPecialized Magazines
Who criticized magazine journalists who exposed corruption in government & business, what were they called?
Who criticized magazine journalists who exposed corruption in government & business, what were they called?
Teddy Roosevelt, Muckrakers
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to what?
Hugh Hefner's Playboy magazine became an instant success in 1953, thanks in part to what?
A nude calendar foldout of Marilyn Monroe
What is the category of books sold to the general reader?
What is the category of books sold to the general reader?
Trade Books
The Chinese were printing books using what before Gutenberg printed his Bible using movable type?
The Chinese were printing books using what before Gutenberg printed his Bible using movable type?
Strips of wood and Bamboo
What is the best selling book of all time?
What is the best selling book of all time?
The Bible
What is the oldest printed book still in existence?
What is the oldest printed book still in existence?
Wang Chieh's Diamond Sutra
Numerous books became best-sellers after their authors appeared on what TV show?
Numerous books became best-sellers after their authors appeared on what TV show?
Oprah
One contribution of _________ was transforming information into a commodity?
One contribution of _________ was transforming information into a commodity?
The telegraph
Who were the two publishers most associated with yellow journalism in the late 1800s?
Who were the two publishers most associated with yellow journalism in the late 1800s?
Jospeh Pulitzer
&
William Randolph Hearst
Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?
Who wrote History of the Standard Oil Company, first serialized in McClure's magazine?
Ida Tarbell
Who made one of the first portable electronic reading devices?
Who made one of the first portable electronic reading devices?
Sony
Which magazines have the largest circulations of any U.S. magazines?
Which magazines have the largest circulations of any U.S. magazines?
AARP Bulletin & AARP The Magazine
What are the four stages in the emergence of a new mass medium?
What are the four stages in the emergence of a new mass medium?
1. Emergence/Novelty Stage
2. Entrepreneurial Stage
3. Mass Medium Stage
4. Convergence Stage
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