Principle 1: Humans are social animals and thus have the need to 'Belong'
Principle 2: Culture influences behavior
Principle 3: Humans have a social-self
Principle 4: People's views of the world are resistant to change and developed by the community and culture 

Zimbardo (1971)

Asch's conformity (1951)

Based on the assumption that people learn behaviors, attitudes, emotional reactions and norms through direct experiences but also through observing other humans.

Bandura

Debriefing

When one helps another person for no reward, and even at some cost to oneself. It doesn't make sense that a person would risk his or her life for a stranger.

That the degree of altruism depends on the number of genes shared by individuals. The closer the relationship between the helper and those being helped , the greater the chance for altruistic behavior. 

Behavior that benefits another person or has a positive social outcome. Prosocial behavior refers to acts intended to benefit others.

Choose between: diffusion of responsibility, arousal-cost-reward, social norms, and pluralistic ignorance.

To investigate the extent in which proximity can affect the likelihood of relationship.

Speech Production

Situational attributions

Dispositional Attribution