| What is Popular Culture? | Benjamin, DuGay, and Fiske | Plato and Adorno & Horkheimer | Gramsci and Althusser | Foucault |
| 10 | 10 | 10 | 10 | 10 |
| 20 | 20 | 20 | 20 | 20 |
| 30 | 30 | 30 | 30 | 30 |
| 40 | 40 | 40 | 40 | 40 |
| 50 | 50 | 50 | 50 | 50 |
| Final Question | ||||

Explain the dichotomy of High Art vs. Low Art.
High Art = art and culture considered to have superior value, socially, aesthetically, and historically, high class, etc. Low Art = culture considered to have inferior value, pop culture, kitschy, slapstick, campy, escapist, exploitative, obscene, raunchy, vulgar, etc. Low class
What does Danesi mean when he says that "Pop Culture perpetuates itself (and has always perpetuated itself)"?
- Adapting to technologically changing media - immediate access to media through digitization
- Youth generation determining what's "cool," rebellious, reaction to older generation
- Nostalgia from the older generation looking back on their youth
This term can be understood as any system of representation: photography, cinematography, painting, speech, writing, imaging through technology, drawing, etc. It also allows us to use signs and symbols to represent, or re-present, whatever exists in the world in terms of a meaningful concept, image, or idea.
This term can be understood as any system of representation: photography, cinematography, painting, speech, writing, imaging through technology, drawing, etc. It also allows us to use signs and symbols to represent, or re-present, whatever exists in the world in terms of a meaningful concept, image, or idea.
Language.
Fiske defines [Blank] as something that "is made by various formations of subordinated or disempowered people out of the resources, both discursive and material, that are provided by the social system that disempowers them. It is therefore contradictory and conflictual to its core.”
Popular Culture.
Define the term "Culture Industry."
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Culture Industry: The industrial/political creation of cultural products (film, radio, print media, etc.) in order to subordinate individuals to the will of the capitalist, profit-driven system. The Culture Industry mass produces and distributes cultural goods to cultivate false psychological needs that can only be met with the products of capitalism. Destroys the individual and absorbs it into mass society.
When A&H describe society as being a "top down" framework, what do they mean by this? Why do they partially blame the enlightenment?
- Mass culture not created by the people. Cultural subordination. Mass culture made by industrial and political forces, not the masses.
- People not thinking for themselves, despite the freedom to do so from the enlightenment! They've become complacent. Subordinated. People buying into media such as radio, TV, film, etc. without any critical thought. Replaced the priests of old...
Gramsci, being the Neo-Marxist that he was, uses the Marxist structure of human society in his work (Base, Superstructure, etc.). Can you please describe this structure?
- The Superstructure is made up of everything not to do with production in society (education, family, friends, religion, politics, media, etc.).
- The Base is made up of all things needed to produce (machines, factories, land, raw materials, workers, etc.) - peoples' relations to production.
- The Base shapes the Superstructure and the Superstructure maintains and legitimizes the Base.
Define RSA and ISA. What are they? What do they do? Give an example of each.
Repressive State Apparatus: Tool used to suppress and dominate the working class by violent and/or coercive means. Hard Power. Armed forces, government, police, courts, etc.
Ideological State Apparatus: Tool used to suppress and dominate the working class by concentual, non-violent, ideological means. Religion, family, friends, Communications, Literature, Sports, Arts, Film, etc. Diverse and pluralized. Soft Power. Concealed and symbolic.
Jeremy Bentham, the philosopher who invented the idea of the Panopticon, believed it would "increase production, develop the economy, spread education, raise the level of public morality, etc. What is the push-back against this?
Lack of free will/freedom. Lack of privacy. Militarized state. Illusion of peace and harmony, not from morality, but from fear. Etc...
According to Danesi, culture manifests itself through four channels. Name them and describe each of them to the best of your ability!
1. Conceptual Channel: “mind culture,” language (sayings, colloquial speech, slang, etc), symbols, transmission practices (oral instruction to education structures)
2. Material Channel: “external culture,” artifacts, fads like Hula Hoops and iPods, structural forms (architecture), cuisine, things that can be touched, tasted, etc.
3. Performative Channel: rites, rituals, music in various styles, communicative rituals, celebrities that embody certain performative trends
4. Aesthetic Channel: Arts and creative texts (stories, poems, movies, songs, etc.)
What Would You Like To Risk?

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