Research Process |
#1 |
What is market research? |
is the process of systmatically collecting, recording, analyzing, and presenting data related to market goods and services |
#2 |
What is the first step in the research process? |
Identify the problem |
#3 |
What is secondary research? |
is published data that have been collected for some other purpose |
#4 |
Why is secondary before primary research? |
Secondary data can acutally answer all or part of a research problem or question |
#5 |
What are three types of primary research? |
experiment, observation, and survey |
Direct Marketing |
#1 |
What does direct marketing involve? |
marketing activites to sell products directly to customers through the use of a customer database |
#2 |
Name one of the direct marketing activities? |
Telephone sales, print, television, e-mail, or internet |
#3 |
What is print media? |
Catalogs or magazines |
#4 |
How is television used for direct marketing? |
infomercials, HSN channel |
#5 |
What does internet allow you to do? |
to obtain information without leaving our homes and to purchase merchandise anywhere in the world |