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COMS 265 Mideterm - Test 2 Answer Key

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Culture of Journalism
#1 What are the hallmarks of a neutral news story? An inverted-pyramid lead, carefully attributed sources, and limited use of adverbs and adjectives
#2 Journalists routinely straddle a line between what two rights? The public's right to know and a person's right to privacy
#3 Historically, 'objectivity' became valuable for newspapers and journalists because…? Offending the smallest number of people meant earning the largest profit
#4 Ad-libbed or scripted banter that goes on among local news anchors, reporters, meteorologists, and sports reporters before and after news reports is called ______. Happy talk
#5 Why have local TV newscasts developed a similar look since the 1970s? Stations hired news consultants, who advised them to buy national prepackaged formats.
Media Effects
#1 Call-in online, or person-in-the-street polls that the news media use to address a “question of the day” are known as ______. Pseudo-polls
#2 The minimal-effects model of mass media research holds that the media reinforce what? Existing behaviors and attitudes
#3 The question 'Why do we use the media?' is often asked under the which model? Uses and gratifications
#4 This persons book is considered by academics to be 'the founding book in American media studies? Walter Lippmann
#5 Which theory contends that people who believe they hold minority opinions tend to keep silent? Spiral of silence
Legal Controls
#1 The U.S. movie rating system is an example of what? Industry self-regulation
#2 In 1976, Congress extended the copyright period to how long? The life of the author plus fifty years, or seventy-five years for a corporate copyright owner
#3 Which model of the press is most often associated with today's mainstream U.S. news media? Social responsibility
#4 In 1971, President Richard Nixon's administration tried to block publication of what? A study of U.S. involvement in the Vietnam war
#5 Why did the Supreme Court sided with Larry Flynt in his case against Jerry Falwell? parody falls under the opinion and fair comment rule
Random 1
#1 The sound bite in a TV news report is the equivalent of a ______ in a newspaper story. A quote
#2 What is the primary method researchers use to measure the amount of violence on network TV Content Analysis
#3 The textbook suggests that the best way for journalists to reach ethical decisions might be ______. Taking the time to work through several critical thinking steps
#4 Agenda-setting theory refers to the media's ability to do what? Determine what people will think about
#5 People often expose themselves only to media outlets that express their views. What is this called? Selective exposure and retention
Random 2
#1 Which kind of research method employs a control group for comparison? Experiment
#2 When it comes to how the media affects individuals, the best answer is usually what? It depends...
#3 What case established a standard for obscenity that is the same for all communities in the United States Roth v United States
#4 Which laws, passed in 1917 and 1918, made it a federal crime to disrupt the nation's war effort? Espionage Acts
#5 Members of U.S. Government wanted to charge founder of WikiLeaks, Julian Assange, with what? espionage for releasing thousands of confidential U.S. embassy documents online
Final Question
What case led to the current test for determining if something is legally obscene and what are the three criteria used? Miller v. California 1973 - (Criteria are listed on pg 549 of the text book)